In the midst of a fashion market focussed on producing en masse and rarely handmade, Hobes shoes are cementing themselves as makers of classic, quality footwear.
Beginning with ‘The Original Hobe’, a shoe which is both stylish and timeless, Melbourne-based designer Georgia Hobart launched her footwear label in June 2010 with a contemporary take on the classic desert boot – a staple of the 70′s and 80′s Australian wardrobe.
A ‘non-high-heel-wearer’ as a general rule and frustrated by an inability to find a simple, well-crafted shoe made from quality materials, Hobart sought to deliver a unisex product which would fill a gap in the marketplace.
Recently, I talked to Georgia about how Hobes came to be and what makes them special…
1. When was Hobes born?
The idea for Hobes was conceived early in January 2010 and we launched the brand on June 1, 2010.
2. What is the design intent behind each kind of Hobe?
The idea for Hobes, was, and still is, to produce very simply styled, classical shoes that are super comfortable and versatile. High quality, simple designs with new colours and style variations on the original core design each season. The Original Hobe is the key style and is the basis of all additional and seasonal style variations. Hobes are designed to be worn anywhere with anything. The ultimate wardrobe essential piece.
3. Where do you source your materials?
Materials are sourced from all over! Italy and Asia mainly. We use Italian suede where we can.
4. Tell me 3 special things about Hobes shoes?
- Without a doubt THE most comfortable shoes you will ever own! That’s a promise!
- Each pair weighs in at approx 350 grams and pack up flat into a cute little cotton bag, so they are just the perfect travel companion and will go anywhere and everywhere with you.
- All Hobes are handmade by a fourth generation Italian boot maker, with lots of love, care and special attention.
With a return to ‘classic’ and ‘quality’ permeating throughout all sectors of the design world, Hobes have cleverly launched into a market on wave of authentic appreciation – and with such a beautiful handmade product they are sure to do well. Next challenge?! UK & Europe!
The Hobe, self described as “utility, comfort, luxury and simplicity. One fit, happy tootsies and endless miles”. And free shipping throughout Australia to boot – pardon the pun……what more could you ask for?
So get shopping at www.hobes.com.au/shop
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